一个改变品牌命运的学习平台
Titled Baby & Me, the spot shows adults who are shocked to see themselves reflected in the mirror as infants.
这个宣传广告叫《宝贝和我》,主要的亮点是成年人看到镜子里自己的婴儿样子非常震惊。
Then both babies and grown-ups break into a series of complicated dance moves.
接下来,宝贝和这些成年人一起秀出了一系列复杂的舞步。
According to AdWeek, the campaign will include an outdoor campaign that will bring the baby-and-adult mirrored-dancing concept to life on digital posters – and will also include an app that allows users to ‘babify’ themselves via facial recognition software.
根据《广告周刊》杂志,本次的宣传活动还包括户外推广,将通过电子海报的方式,将宝贝和成年人对着镜子跳舞的概念更生动地展现出来。还会推出一个应用,用户可以通过脸部识别软件使自己“变成个婴儿”。
雅思口语素材:依云宝宝矿泉水广告
‘The babies are true to our story and heritage,’ Laurent Houel, global brand director for Evian, tells the magazine.
依云的全球品牌总监Laurent Houel表示:“宝宝们一直是我们依云品牌的历史传承。”
‘The love affair of the brand with babies started in France in 1935, when Evian was first recommended as a perfect water for babies.’
“1935年在法国,依云第一次被推荐为适合宝宝的完美饮用水,自此我们的品牌和宝贝就结下了不解之缘。”
‘BETC had the idea to go beyond this, and leverage the babies into a powerful symbol of purity and youth.’
“BETC灵智广告公司为我们设计的广告更加突破,把宝宝们变成了纯净和青春的有力象征。”
The company’s 2009 spot Roller Babies holds the official Guinness World Record for most-viewed online advertisement to date with more than 65 million views so far.
文章来源:餐饮视界 作者:赵俊亦 编辑:餐谋长
◢投稿邮箱:80550755@qq.com
阅读原文,查看:餐饮可视化运营管理系统总裁落地班(深圳/2015/6/3-4)招生信息
原创文章,作者:餐谋长聊餐饮,如若转载,请注明出处:https://www.qiyu88.com/8839.html