David Wang's Pursuit of Craftsman's Spirit

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Written by: Yue Zhang

Edited by:Wilbur Zhu(WeChat ID: aotokuer), Anna HU

On the Opening Ceremony of Food & Beverage Innovation Forum 2017 (FBIF2017) on April 19, David Wang, CEO of Mercury Holding Co., Ltd made a charming speech on how to copy or process foie gras, a kind of manufacturing product in southwestern France, in a complete way.

French media made this comment on the foie gras of Mercury Holding, “We French can only eat foie gras, but Chines are enjoying the real foie gras.”The founder of BOCO restaurant expressed his big surprise after tasting the product. Even the chefs of Michelin-star restaurant in France made their praise for the foie gras.

However, what are the reasons why the foie gras is so well-publicized?

David Wang explained the secret of how to create the myth of the foie gras of Mercury Holding.

What Is the Standard, Anyway?

After wiping a table for 30 times, David Wang got his first impression of standards. He realized that the standards are not the appearances, but all about the data. From then on, he profoundly understood that everything should be expressed into quantitative concepts.

Concentration is Where We Are

If it were not for someone’s saying that Chinese would never be able to eat the foie gras aroused the patriotism of Mr. Wang, the company would not exist, not to mention the well-publicized foie gras.

Persistence of 27 Years

David adheres to his career for 27 years with his concentration and understanding of standards. He appreciated his copartner, Yubin Yang, Chairman of Chinanx Financial Services Co., Ltd. “What Chinanx have given us is more than money, money is just a form of expression, it is dignity. Only dignity can make us here, only dignity can make me be able to share now.”

Form progenitor to breeding poultry, from feeding to manufacturing and production, Mercury Holding gradually achieved the industry integration and made the only industry closed-loop in the world. They control the quality of each product in every aspect with these realizations.Firstly, the products must be better than the samples.Secondly, the products must be the same as the ictures.Thirdly, consumers own the rights.To keep good quality, we must control the quality strictly and combine it with reasonable management, which can ertainly make “made in China” into a pursuit. Then, naturally, Chinese brands are bound to go global.

It took 27 years of his perseverance before Mr. Wang restored the traditional foie gras from southwestern France. He presented it to us perfectly, which showed us that Chinese-made product are turning out to the world.

Exclusive Interview

Q1: Hello, Mr. Wang, you have talked about the foie gras in your speech this morning and this afternoon. However, I notice that there are also caviar and truffle in your brochure. You know the Chinese market is large, the appearance of FMCG not only means the upgrade of industry but also the increasing demands of consumers. Therefore, I want to figure out that do you want to gain more market share of high-end food?

Answer: The reason why I mentioned the foie gras is because it is the result of 27 years of pursuing the best quality. In recent years, China have done lots of communication of products with foreign countries. A large number of European food and Asian food entered the Chinese market. So the requirements of the market decide the quality. Just like what I said this morning, the price is the only disadvantage of anything expensive, and it is also the only advantage of anything cheap. So which one should be done? We choose the expensive one. But I still concern about the latter one. Because the consumption capability in China needs to be improved. So you can understand our company name now, Mercury Holding means there are spirits we want to persevere. When we get in touch with every high-end food and imported food, the first thing we have to do is control the quality. Just like the foire gras, we have made it the best. So the best quality is a boundary marker with “Don’t lie to me” on it.

Q2: Hello, Mr. Wang, I come from a company in France. I notice that the French foods of your company, include foie gras and truffle, are all well-done. So I want to know is there any innovation of your products compared to the original French foods?

Answer: To be honest, innovation is the word I have been afraid to mention. Because I think if a company wants to make innovation, it will involve not only economic strength, but also professional strength. Innovation means different. As for the foie gras, I said it is original. It brings the most authentic aspect of the southwestern culture to the consumers. In China, Europe and other areas, customers accept the product itself, not David Wang.

And the reason why I am afraid to mention innovation is because I think the real essence of the craftsman’s spirit is always the same. Mr. Zhang’s system of the craftsmanis not easy to do for our company, but we can do the spirit of the craftsman first.