当高端餐厅融合高科技——详解SingleThread的门店设计

高端餐厅融合高科技元素,已经被证明是个可行的差异化竞争策略。上海有一家高端餐厅,名叫Ultra-violet,通过炫目的科技元素,结合美食艺术,为消费者打造了一场视觉听觉味觉的盛宴。每人收费3000元以上,还需要提前一个月预订。

想要试水的话,还得赶早,不然就没法儿享受高科技带来的红利了。本文就为大家介绍了美国加州一家餐厅的设计案例,为大家具体阐释了高端餐厅将科技巧妙结合到门店的设计中。

SingleThread是一家精于细节的高档餐厅,12月份SingleThread在加州希尔兹堡(Healdsburg)开业时,曾被Eater National宣传为“2016年最盛大的开业”。从全面的监控系统到不挂一滴水的杯子,细节无处不在。餐厅的联合创始人Kyle Connaughton在他的日本之旅和米其林餐厅工作经历中得到启发,创建了对于顾客和员工来说都堪称完美的11道菜。下文是令这家有55个座位的餐厅人气爆棚的一些细节。

1

安静的开放式厨房

Quiet kitchen

SingleThread的开放式厨房位于餐厅的中心位置,设计初衷是让顾客感觉像在家里举办晚餐派对一样。该厨房安装消音石膏板来减少从厨房传出的噪音,还配备有振动系统的电器来代替定时器。厨房还安装有静音滑门,员工会在饭菜制作完毕后把门关上,这样就可以在不打扰到用餐顾客的情况下进行清洁和整理工作了。

2

隐藏式相机记录消费者轨迹

Monitoring

从用餐者进门到离开,隐藏式监控相机监控着他们的一举一动。监控一方面用是来监控用餐者的行动轨迹,首先在屋顶花园享用餐厅的头两道菜,然后下楼享用剩下的九道菜。但是监控并不会录下顾客的声音交流内容,这样员工就能在开放式厨房尽情的工作了。

另一方面,通过顾客看不见的屏幕来显示视频提示,康诺顿能够查看顾客在什么时候准备要吃下一道菜。“我无需派人去餐桌那边问顾客;我自己就能看到顾客是否准备好了,”“我们不想让顾客觉得服务员在他们旁边不停地走来走去。”屏幕还会显示来自一个信息app的提示,顾客使用这个app来告知餐厅餐桌上每位顾客的重要信息,比如食物过敏,或者是否有人在庆祝特别的日子。

3

科技无处不在

Tech-savvy

餐厅对科技的应用还延伸到餐厅的其他部分,包括照明。所有的灯通过与原子钟相关联的预编程系统操作,这意味着灯会将根据每天日落时间的变化自动进行调整。顾客用餐时的灯光会设置的亮一点,这样顾客在用餐后就会更有食欲。即使是卫生间也充满了高科技元素,比如加热马桶垫在顾客靠近时会自动升温。

4

餐具摆放和上菜无缝对接

Seamless plating and presentations

顾客在楼下餐厅享用的九道菜,每道菜都用不同的盘子盛放,再配上不同的餐具,因此为了加快摆放餐盘的速度,SingleThread配备了厨具柜,厨具柜上有与所有的餐桌和菜肴相对应的抽屉。

在顾客到来之前,抽屉已准备就绪,抽屉拉开后会变身托盘,服务员就可以拿起托盘来到餐桌摆放餐具。在餐具摆放和上菜之外,定制的水杯也是一大亮点,该水杯使用人工捶打的双层钛合金制作而成,这使得水杯不会有滴水的可能性。

5

自家农场直供,确保新鲜

Farm-fresh

餐厅使用的许多食材都采摘自餐厅自己的SingleThread农场。面积有5英亩,同样位于加州希尔兹堡,农场内有温室、鸡舍、蜂房、祖传果园、橄榄树、养牛的牧场和用来酿葡萄酒的葡萄园。农场由康诺顿的妻子Katina管理,向餐厅供应农产品、香草、花儿、蜂蜜、鸡蛋和橄榄油。

6

服务的延伸

Extending the experience

SingleThread还开设了旅馆,专门为餐厅顾客提供了5个房间。房价起始价为800美元一晚,包含2人份的季节性早餐、当地啤酒和便利设施,例如:免费高速Wi-Fi,以及和餐厅高科技卫生间相同的卫生间。

来源:博览餐饮

英文原文:

Billed as the”Biggest Opening of 2016″ by Eater National when it opened inDecember, SingleThread in Healdsburg, Calif., is a fine-dining conceptdedicated to the details, from an in-depth surveillance system to condensationlesswater cups. Co-founder and chef Kyle Connaughton took inspiration from histravels in Japan and his work in Michelin-starred restaurants—including Heston Blumenthal’s The Fat Duck in England—to create the $29411-course dining experience that’s as seamless aspossible for both customers and staff. Here’s a look atsome of the details that make the 55-seat restaurant tick.

Designed to feellike a dinner party in someone’s home, SingleThread features an open kitchen at the center of therestaurant. The kitchen has acoustical sheetrock to minimize noise from thekitchen traveling into the dining room, and appliances run on vibration systemsinstead of beeping timers. The kitchen also has sound-cancelling pocket doorsthat are closed at the end of the meal so staff can clean and pack up withoutdisturbing the dining room.

Hidden camerasmonitor every diner from arrival to departure. Part of this is to keep track ofdiners’ movements on theproperty—the first two courses are served on a rooftopgarden before guests make their way downstairs for the remaining nine courses—but the cameras also cut down on verbal communication so that thestaff can work “as effortlessly as possible” in the open kitchen. Hidden from guests are screens showing videofeeds that Connaughton watches to see when diners are ready for their nextcourse. “I don’t have to asksomeone to go check on a table; I can just look myself to see if they’re ready,” Connaughton says. “We don’t want the guest to feel like thewaitstaff is hovering over them.” The screens also showa feed from a messaging app that staff uses to communicate importantinformation about each table among themselves and to the kitchen, such as foodallergies or if someone is celebrating a special occasion.

The tech-savvinessextends to other parts of the restaurant, including the lighting. All thelights operate on a preprogrammed system that’s tied to the atomic clock, meaning the lights automatically adjustto the changing sunset times each day. The lights are programmed toincrementally become brighter throughout the meal so that guests “keep their energy up and don’t get sleepyafter eating all this food,” Connaughton says. Even thetoilets are high-tech, with heated seats that automatically rise as customersapproach.

Each of the ninecourses served downstairs features different dishes and cutlery, so to speed upplating, SingleThread has credenzas with a corresponding drawer for all tablesand courses. The drawers are prepared before guests arrive and pull completelyout to become trays that servers use to plate the tables. Adding to the platingand presentation are custom-made water cups featuring a double-layer ofhand-hammered titanium that makes the cup immune to condensation.

Many ingredientsare supplied by the concept’s own farm, SingleThread Farms. The 5-acre property, also located inHealdsburg, Calif., includes a greenhouse, chicken coops, beehives, an heirloomfruit orchard, olive trees, a cattle paddock and grape vines for wine. Thefarm, headed by Connaughton’s wife Katina, supplies therestaurant with produce, herbs, flowers, honey, eggs and olive oil.

SingleThreaddoubles as an inn, offering five rooms exclusively for restaurant guests. Roomprices, starting at $800 a night, include a multicourse seasonal breakfast fortwo, local beer and amenities such as free high-speed Wi-Fi and the samehigh-tech toilets that are featured in the restaurant.

编辑 | 红餐网_白唐

往期内容回顾

餐饮和技术的融合,这里总结了2016年的6大主流

“展望2017”日本快餐业是齐头并进,还是互争雄长?

2017快餐行业必看的12大趋势,再不跟上又要被落下了!



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