FBIF2017 is to be held in Shanghai from Apr. 19th to 21st!

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Presently the developed economies worldwide are facing great pressure to keep growing, while the macro political environment and the enactment of new policies does not help newly emerging economies much neither. In Asia, China and India are creating a huge new consumption market and the buying power of the E7 emerging economies is estimated by PwC to exceed that of G7. Yet what come with the “New Normal” economy is a series of challenging questions. For example, how can food & beverage companies around the world maintain high-volume growth under such pressure? What kind of vigor and/or changes will millennials, as the new consumption majority, bring to the F & B industry? And how should brands innovate themselves when facing Chinese consumers who are gradually becoming mature but still remain capricious…

To deal with these questions, Food & BeverageInnovation Forum 2017 (FBIF2017) will be held in April 19th to 21st in Shanghai, China. Being one of the most influential industrial summits, FBIF committee has been dedicated to offering insights for decision makers by introducing the world’s most successful business cases as well as sharing themost creative and valuable concepts. Doing so in a long time also helps to foster the healthy development of the F&B industry as a whole.

The Forum will last for three days, during which the Plenary Session, Product Innovation A (Beverage Session and Dairy Session), Product Innovation B (Functional FoodSession and Snacks Session), Marketing Innovation and InnoPack will be held.The 2017 Marketing Awards and Fresh Air Beverage Innovation Contest shall be held at the same time. Around 1300 people from the food industry are expected toattend the forum.

PlenarySession

Zhang Jianqiu, Executive President, Yili Group

Zhang Jun, Dean, Professor, Doctoral Supervisor, Fudan University

Stephen Maher, President, Mondelez China

Aalt Dijkhuizen, President, Dutch Topsector Agri & Food; Former President of Wageningen University

James Andrade, Former VP for Research Development & Quality, Mondelez

Zhou Li, Secretary of the Board, Ph.D, Nongfu Spring

Leo Xie, Regional President, APAC, DSM (China) Limited(Host)

Zhang Liaoyuan, Founder & CEO, Three Squirrels Inc

Jet Jing, Vice President, Alibaba Group

Helen Luan, Vice President of Tencent Online Media Group & General Manager of Advertising Account Department, Tencent

David Wang, CEO, Mercury Holding Co.,Ltd

Brian C.P Hsieh, Former GM of Fast Food Group,Uni-President

Veronique Yang, Partner & Managing Director, The Boston Consulting Group

ProductInnovation A – Beverage Session

Yan Weibin, Chairman, Ausnutria Dairy Corporation Ltd,.

Michael Sun, Co-Founder & Chairman, Shanghai JIAJUNBeverage Co., Ltd

Charlie Hoare,Co-Founder, TAPPED organic birch water

Sophia Nadur, Founder & CEO, Ideas 2 Launch Ltd

Xavier Cortadellas, Gatorade-Head of Innovation and Design, PepsiCo

James Costa, Founder & Managing Director, Sneakz Organic, LLC

Hiroki Shinohara, R&D Director, Meiji Co., Ltd

William Watts, Senior Director of Food Safety Collaboration Center, Walmart

Jin Zhou, Former Global Director of R&D, Chobani

Road Tao, Chairman & CEO, CHONGQING JIANGXIAOBAILIQUOR CO.,LTD

Zhou Li, Secretary of the Board, Ph.D, Nongfu Spring

Isabella Hsu, Chairman, Simba Events

Viviana Zuo, Manager of Selerant Asia, Selerant Asia Corporation

Sun Yingbei, FIS China Application Centre Manager , FS Product Manager for CTS AP,Cargill Asia Pacific Food Systems(Beijing)Co.,Ltd.

Susan Jin, Regional Product Line Leader of AP, Dupont Nutrition & Health

Lu Yang, Senior Engineer, GM of Technical Center, SANYUAN

Jack Zhang, Chief Editor, Food Gnosis Media Group

Product Innovation A-Dairy Session

Grace Lin Xu, CEO, VIVA NUTRITIONAL

Yuan Fang, Associate Professor & Doctor (College of Food Science & Nutritional Engineering, China Agricultural University

Zhang Shaohui, Professor,SJTU-Bor S. Luh Food Safety ResearchCenter of Shanghai Jiao Tong University

Ali Rashidinejad, Research Officer, College of Health, MasseyUniversity

Francisco Colombatti, Head of Project, Molinos Agro (formerly Molinos Río de la Plata)

John Birch, Associate Professor, Department of Food Science, Universityof Otago

Tansey Wang, Marketing Director & New Media Center Deputy Director, Consumer Report

Daniel J. O’Sullivan, Professorof Department of Food Science and Nutrition, University of Minnesota

Product Innovation B

Jason Zhang, ManagingDirector of Asia Pacific & Greater China, Atrium Innovations

Zhou Xiangshan,Vice President, Dong-E E-Jiao Co., Ltd.

Stephan Hausmanns,Vice President BU Health & Nutrition, Gelita

Grace Xu, CEO, VIVA NUTRITIONAL PRODUCT LLC USA

Joseph Zhou, Investment Partner, Bits x Bites

Richard Gong, Founder,Secret Valley

Ye Zuguang, Director, GLP; Chief Researcher, China Academy of Chinese Medical Science

Zhang Xuguang, Director Science and Technology Center, BY-HEALTHCO.

Huang Hai, Vicepresident & Head of Consumer Investment, FreeS VC

Yuwei Lin, Executive Chef, WITHWHEAT

Nathan Gray, Senior Editor, NutraIngredients

Amy Wong, Food & Culture Consultant, ADM

Justin Comes,VP R&D, Mars Chocolate China

Massimo Reverberi, Founder, Bugsolutely

Susie Liu, Marketing Manager, Pesign

Marie-Pierre Membrives, Food Service Innovation Consultant, Aden Service

Marketing Innovation

Jason Yu, General Managerin China, Kantar Worldpanel

Mariano A. Bosaz, GlobalDigital Sr Director, Coca Cola

Javier Sánchez Lamelas, Founderand CEO, Top Line Marketing; Former Vice President Marketing Europe, Coca Cola

Jie Xiaofeng, Vice President & Head of E-Commerce, Bestore

Shang Huixin,Senior Marketing Director, 360

Robin Fegen, Founder & Director, The Robin Collectiv

Brandy Klingelpuss, Co-founder & Creative Director, The Robin Collective

Martin Suter,Head of eCommerce of APAC North, Anheuser Busch InBev

Tato Jiang, Head of Chilled Beverage in MarketingDepartment, WeiChuan

Robbie Zhang, Director of marketing & strategicdepartment, IFENG.COM.

TBA

Chen Shuo, Founder & Direcor, Cinestylo Image

Kaya Qin, Senior Director of Strategic Partnership Development, Alibaba Group

Q Chen, GM of AdvertisingSales in MIUI of Eastern Region, Beijing Xiaomi Mobile Software Co., Ltd

Sure Liu, General manager, Social Touch KA Divison

Jie Xiaofeng,Vice President & Head of E-Commerce, Bestore

David Zhang, GeneralManager – Marketing and Ecommerce, Greater

Thomas Morisset, Founder & CEO, madeforgoods

Vincent Lee, Columnist, CMO

Ronnie Chen, Partner/Head of Creative & Strategy Dept., MGCC

Christina Wu, Assistant Brand Manager, Johnnie Walker

InnoPack

Rene Chen, Managing Director, JKR

Grant Li, Creative Director, L3 Branding

Christophe Pradere, CEO & Founder, BETC Design

Kang Weijie, Vice President, Shenzhen Oracle Creative Design Co.,Ltd

Ong Wongawa, Senior IndustrialDesigner, Motorola Solutions

Mark Budden, ManagingDirector, Design Bridge

Artem Movsesyan, Partner,Neom

Benton N. Sauer, Vice President, Managing Director/Executive Creative Director, LPK Asia

Shubin Chen, Cooperate Packaging Director of Great China, Nestle

Ying WU, Business Development Director, Tetra Pak

Henry YU, Marketing Services Director,Tetra Pak

2. FBIF2017 Forum Contests

Marking Awards 2017

Commissioned by Food & Beverage Innovation Forum, Marking Awards 2017 is a global packaging design competition which aims to gather world-class designers, promote creative and practical designs, find out the future talents, drivedeeper communications, and share resources among food & beverage packaging design lovers.

The award ceremony will also be the ending mark of FBIF Plenary Session. After two months’ collection of works, the committee has received more than 200 design works of best quality. The contestants have come from creative institutions as well as as brands and packaging companies like Coco Cola, Wrigley, Dove, Fonterra，Unilever, Weichuan, Yinlu, Xiang Piao Piao, Doehler, Tetra Pak and IDC. Or they are independent designers, students, the winners ofinternational design contests.

If you want a better-looking package with a clearer label, more dynamic technology, more environmental design, more interactive setting, you can’t miss this F&B design gathering！

FBIF 2017’s Fresh Air Beverage Innovation Contest

The 2017 Fresh Air Beverage Innovation Contest is a beverage design competition jointly organized for college students by the FBIF2017 Food and Beverage Innovation Forum and Halmana (Halmana Laboratory). The event will be carried out during the FBIF2017 beverage tasting session. We are extremely have selected 18 finalists out of 280 works from nearly 50 national food schools. FBIF2017’s Fresh Air Beverage Innovation Contest’s Finalwill be held on the 20th of April, at the Beverage Tasting. Do you want have a taste of these beverage innovated by post-90s? Please com to FBIF2017’s Fresh Air Beverage Innovation Contest’s Final.

3. Schedule

Dateand Location:

Date: 4/19-4/21, 2017 (Wednesday to Friday)

Loacation: Hongqiao Yuanyi Hilton Hotel, Shanghai

More Detailed Date and Location:

4/19 Plenary Session

• Banquet Hall, second floor（East Hall + Middle Hall）

4/20

• Product Innovation A （Yuanyi East Hall, 2nd）

• Product InnovationB (Yuanfu Hall 5&6&7, 2nd)

• Marketing Innovation（Middle Hall, 2nd）

• InnoPack（Yuanyi West Hall, 2nd）

4/21

• Product Innovation A（Yuanyi East Hall, 2nd floor）

• Product InnovationB (Yuanfu Hall 5&6&7, 2nd)

• Marketing Innovation（Middle Hall, 2nd）

• InnoPack（Yuanyi West Hall, 2nd）

• Location of Lunch Buffet

• Cafeteria & Middle Dining Hall (1st floor)

4. Sign-in Procedure

Date &Location: 7:00-8:30, 4/19 2017, Sign-in Desk, 2nd floor

Sign-in Procedure：Please show your sign-innumber and name card to the staff when you sign in. If you have not brought a name card, please show your ID card or passport so that you can attend the forum.

Please do keep your sign-in number and bring your name card. The number will be sent toyou in the form of email and text message. If you have not received your numberor you have forgotten it, please contact Ivy (Telephone/Wechat Number: 13349901151)

The Hotel Plan:

Simultaneous Interpreting:

Headphones used for simultaneous interpreting will be provided by Forum. Please get your headphones by your ID card.

Food & Accommodation:

Food & Accommodation during the forum shall be taken care of and paid by the attendants.If you would love to pay for your meals at lunch buffet in the Yuanyi Hilton Hotel lunch buffet, please contact the committee and you shall pay with a discount.

Alterationsand Absence:

All the attendants shall provide correct personal information as well as that of his/her company (Name, Position, Company Name, Contact Number and Email Address included). If there is a change in attendants, please send his/her informationto the committee clients’ service center in time: ivy.wanag@simbaevents.cn. Ifyou haven’t noticed the committee of the personnel alteration, the committee will verify the information by what is received. If you fail to attend theforum, we will send the materials to your company after the forum. Please provide a valid mail address. The committee devotes itself to environment protection. Therefore, if your time does not allow you to come, you are expected to notice us in advance so that we can cancel the arrangements for you and avoid unnecessary waste of stationeries, documents, water and food.

5. Traffic Guide

Destination:Hongqiao Yuanyi Hilton Hotel, Shanghai

1. From Shanghai Pudong International Airport

Subway:Shanghai Pudong International Airport – Line 2 Guanglan Rd. – Line 2 Century Avenue – Line 9 (Caohejing DevelopmentZone – No. 1 Exit. 360 meters’ Walk to Hongxu road Yishan Road Bus Station –No. 700 Bus (Hongxu road Hongsongdong road) – 380 meters’ to the destination

Taxi:About 51.5 kilometers’ drive for 52 minutes. Cost: around ￥182.

2. Shanghai Hongqiao Airport

Subway:Hongqiao Airport T2 – Line 10 (Shuicheng Road) – No. 1 Exit (Hongqiao Road ShuichengRoad Bust Station) – No. 69 Bus (Hongxu Road Guyang Road Bus Station) – 960 meters’walk to the destination

Subway:Hongqiao Airprt T1: Line 10 (Shuicheng Road) – No. 1 Exit (Hongqiao RoadShuicheng Road Bust Station) – No. 69 Bus (Hongxu Road Guyang Road Bus Station)– 960 meters’ walk to the destination

Taxi:FromHongqiao Airport T2, 11.1 kilometers’ drive for about 25 minutes. Cost: around36 yuan;FromHongqiao Airprt T1, 6.6 kilometers’ drive for about 17 meters. Cost: around ￥24

3. From Shanghai Railway Station

Subway:Shanghai Railway Station – Line 3 or Line 4 (Yishan Road) – Line 9 (CaohejingDevelopment Zone) – No. 1 Exit. 360 meters’ Walk to Hongxu road Yishan Road BusStation – No. 700 Bus (Hongxu road Hongsongdong road) – 380 meters’ to thedestination

Taxi:13.7 kilometers drive for about 27 minutes. Cost: aound ￥46

4. From Shanghai South Railway Station

Subway:Shanghai South Railway Station – Line10 (Shuicheng Road) – No. 1 Exit, 330meters’ walk to Hongqiao Road Shuicheng Road Bus Station – No.69 Bus (HongqiaoRoad Guyang Road Bus Station) – 960 meters’ walk to the destination.

Taxi:11.5 klometers’ drive for about 27 minutes. Cost:￥38

6. Restaurants Guide

King’s Garden (Yuanyi Hilton Hotel)

Address: Shanghai Hongqiao Yuanyi Mansion, No.1116, Hongsong East Road, Minhang, Shanghai

Telephone: 021-34907771

Average Spend: ￥166

Hongxing Seafood Restaurant (Hongqiaoyuanyi)

Address: Shanghai Hongqiao Yuanyi Mansion, No.1116, Hongqiao East Road F1-2, Minhang, Shanghai (Next to Yuanyi HiltonHotel)

Telephone: 021-64016770

Average Spend: ￥264

Zanqi Field

Address: Highton International Hotel, No.1000, Hongsong East Road 2 Building (Nearby Guyang Road), Minhang, Shanghai

Average Spend: ￥295

Chinese Restaurant, Highton Hotel Shanghai

Address: No.1000, Hongsong East Road 5th floor, Minhang, Shanghai (Nearby Hongxu Road)

Number: 021-61131888

Chinatown

Address: Hongsong East Road 1000 Highton Hotel HallRoom 101, Minhang, Shanghai

Telephone: 021-61459616

Average Spend: ￥59

Hantingyuan South Korean Cuisine

Address: No.1000, Hongsong East Road Highton Hotel 3rdfloor (Nearby Guyang Road)

Number: 021-61459691 021-61459692

Average Spend: ￥161

BEANS WAFFLE

Address: Hongsong East Road 1000 Highton Hotel 1 Bulding, Minhang, Shanghai

Number: 021-54580787

Average Spend: ￥50

Café Brio, Sky Fortune Bontique Hotel

Address: No.358, Hongxu Road Sky Fortune Bontique Hotel 1st floor, Minhang, Shanghai

Number: 021-34059898 021-54778888

Average Spent:￥210

7. Shanghai Weather Forecast

8. Sponsors

9. Media Partners

China News, Phoenix New Media, Huanqiu.com, CBN Weekly, QDaily, Jiemian News, Guancha.cn, China Business Journal, Business Review, China Consumer Reports, Business Wire, Business Press Release Wire, PRNewswire, qianzhan.com, chinafood 365.com, V-marketing China, digitaling.com, Hooxiao Media, Damn Digital, meihua.info, Iyiou, chinadiary.net, chinadrink.net, New Nutrition, pkg.cn, Taiwan Packaging, Ringier Industrysourcing, Food in China, ifooday.cn, Morketing, shichangbu.com, New Food, Herbridge, Food& More, clii.com.cn, foodqs.cn, fbe-china.com, sjgle.com, fabiao.com.cn, tyjspbcom, packnews.com.cn, cpmin.cn, SC199.com, foodjx.com, FIA(Food Industry Asia), FoodNavigator, NutraIngredients, Inside Food, Inside Packaging, Asia Food Journal, Beverage & Food World, FOOD & BEVERAGE Asia, Inside Drinks, Web Packaging, EIN NEWS

10. Wechat Official Account and Wechat Group

FBIF Official Account Guide

Please scan the following QR code and Follow “FoodInnovation” to check the latest forum schedule, attendants’ directory, live report, photos and partners’ information.

ID: FoodInnovation

• Click “FBIF” in the background page to check the information of the whole forum schedule, speakers, partners and acitivities.

• Reply “参会名录” (attendants’ directory)，“照片” (photos)，“新闻” (news) to check relevant information. Reply “关键词” (Keywords) to know more about other key information.

For your reference:

FBIF Wechat Group

You are invited to FBIF Wechat Group so that it’ll be more convenient for you to receive notice of meetings and reports in time.

• You can join in the group byreplying “2” in the background page (Attendants only);

• Or you can scan the following QR code or add Mote Chan or Bill in Wechat. They will add you to the Wechat group.

Mote (Account: motechan)

Bill (Account: 18221699058)

About Simba Events

“Young”, “active”, “energetic” are terms that clients use to describe Simba. Simba Events was established in 2013 with its headquarter set in Shanghai. Simba Events helps to plan and organize top forums for consumer goods industry in ahope to help promote its development. In three years’ time, Simba has managed to build FBIF Forum into one of the most influential industry forums in the Asian-Pacific Region and attracts executives from Fortune 500 companies and Top 100 companies in F&B industry every year.