15 Incredible Tricks Advertisers Use to Make Food Look Delicious

▲Click “FBIF食品饮料创新” inblueto follow

Reply number “1” to join in F&B WeChat Group

Source: Bright Side

Nothing looks asgood inreal life asinadvertising, and you’d besurprised toknow how misleading food inthe media canbe!

Bright Sidecollected 15tricks photographers use tomake food look fresh and appetizing.

Adeodorant makes fruit shiny

Fruit always shines inadvertising. Nospecial tools are required— only deodorant spray toadd shine tofruit. Some food stylists also use hairspray.

Engine oil instead ofmaple syrup

Pancakes absorb real syrup too quickly tophotograph, sophotographers replace itwith engine oil. Another trick istocover pancakes with awater-repellent spray that creates aprotective layer.

Burger patties are colored with shoe polish

Burger patties are almost raw inadvertising and are roasted for afew seconds tostay large and juicy. Photographers color them with shoe polish and create grill marks with hot skewers.

Glycerin keeps seafood looking fresh

Seafood loses its presentation very quickly. Tokeep itlooking fresh and juicy, photographers treat itwith amixture ofwater and glycerol.

Glucose syrup for Chinese noodles

Ittakes afew minutes tocook noodles, but they dry quickly, soadvertisers coat the dish with glucose syrup (commonly used for desserts).

Cardboard inside the cake

Tokeep cakes dry, photographers interlay them with cardboard and fasten them with toothpicks. They use the same trick insandwich and burger advertising.

Liquid soap creates foam

Totake apicture ofmilk, coffee, orbeer, photographers add liquid soap. Itcreates astable foam that looks natural and attractive.

Mashed potatoes instead ofice cream

Ice cream melts too quickly under hot studio lights. Therefore, photographers replace itwith colored mashed potatoes orapaste ofstarch, icing sugar, corn syrup, fat, and other components.

Shaving cream instead ofwhipped cream

Unlike whipped cream, shaving cream doesn’t melt, and this isexactly what photographers need. They just need tokeep reminding the actors that the “dessert” isn’t real.

Plastic ice cubes

Ice melts very quickly under lighting equipment, sophotographers use plastic cubes insoft drinks. Bythe way, you can freeze the cubes and use them inreal life.

Glue instead ofmilk

Cereal quickly soaks inmilk and sinks tothe bottom. Ifyou want tophotographit, replace the milk with white glue. The cereal will remain onthe surface and keep its original form.

Sparkling drinks with antacids

Bubbles ofcarbon dioxide insoft drinks disappear quickly. Therefore, photographers add heartburn antacids. The mixing ofsparkling water and antacids causes achemical reaction ofneutralization, and bubbles reappear.

Chicken isstuffed with paper towels

Chicken inadvertising isnever cooked onthe grill. Itissubjected toaminimal heat treatment and then painted. Toadd volume, photographers stuff itwith paper towels and sewit.

Sauces are prepared with wax

Tocreate the perfect consistency, photographers add melted wax ofdifferent colors into sauces.

Steam isartificial

Steaming food inadvertising looks soappetizing. Intruth, itisn’t even hot. Besides Photoshop, photographers have other ways tocreate steam:

Asteamer— they pass itover the food afew times tomake it”smoke”;
Cotton balls— photographers moisten them and put them into amicrowave. Then they place them inside adish, creating afew minutes ofsteam for the photographers;
Aspecial device tosimulate steam.

AD:FBIF2017

Food & Beverage Innovation Forum 2017(FBIF2017) ito be held in Shanghai from April 19th to 21st, 2017. The theme of FBIF2017 is“Global Innovation, Powering Future!”.Topics include Trends, R&D, Marketing and Packaging. 1500+ will attend. Speakers include:Zhang Jianqiu, Executive President, Yili Group;Stephen Maher, President, Mondelez China;Zhou Li, Secretary of the Board，Ph.D, Nongfu Spring;Yan Weibin, Chairman, Ausnutria;Craig Slavtcheff, Global VP, R&D, Campbell Soup;Zhang Liaoyuan, Founder , Three Squirrels;Jet Jing, VP, Alibaba Group;Martin Suter, Head of eCommerce, China at AB InBev.For more please reply “FBIF” .