Technology is, undoubtedly, about to change industry structures and our ways of living.
Beyond meat’s stock surged 163% on the first trading day in May, 2019. Tyson, Smithfield among others also followed to lay out. In China, the first mooncake with plant-based meat wason the market. Those signify the potential of transformation of the whole industry and the perception onfood, while the core barrier lies in the technology that could mimic meat’ s texture and taste. Packaging related technology will alsomake a difference to maintain the product quality such as new light protection materials, and enhance comsummer communication such as AR.In addtion to that, technology companies have entered intothe whole industry value chain from agriculture, product development to marketing and retails, such as Amazon, Google, Baidu, Alibaba, Tencent, Jingdong (BATJ).The arrival of 5G era will speed up the application of the IoT. Data collected by the IoT, AI and cloud computing technology provided by tech companies, willfacilitate enterprises in efficiently functioning, analyzing and decision-making.
Themed as “Technology and Revolution”, the Food & Beverage Innovation Forum 2020 (FBIF 2020), will be held in Hangzhou International Expo Center from April 15thto 17th, 2020. Welcome to join the discussions on theindustrial trends and technologies.
FBIF2020 Series of Awards2. Review on Previous FBIF3. Registration and ContactsFood & Beverage Innovation Forum 2020 (FBIF2020)
FBIF2020, as usual, consists of the plenary session and five parallel forums including product innovation, marketing innovation, InnoPack and Food & Money, on which trendy topics within the F&B industry will be shed light on.Undoubtedly, technology is about to take a big role in changing the industry structure. As tech companies such as Amazon, Google, BATJ and Huawei are already in the game, what important moves of these tech giants will impact the whole supply chain from farm to fork? And how will food giantstackle with the new competition?Topics over man-made meat including plant-based and artificial meat, will be specially introduced in this year’s Product Innovation subforum: whether those meat substitutes will have the winning point? Dairy products, beverages and snacks, will continue to be covered: What could be the options for dairy producers to develop cross-sector cooperation? How can baking products grab bigger market share with their existing popularity? How can alcohol drinks operate to win the hearts of young consumers?Marketing Innovation subforum will center on trends and technologies, channels and brand cases. We will pay great attention to the New Era of “Channel Makes Perfect” strategy and in particular the eye-catchy smart moves of social ecommerce. Brand marketing cases supported by cutting edge technologies will also be covered.With the growth of Innopack Forum and Marking Awards, we have witnessed the changes of food companies from lacking awareness of food packaging to starting to care about their packaging and make actions. Besides looking good, how do designs visualize ideas of high-end, sustainability, fashion, and improving consumer experience? What sustainable ideas and solutions are inspired from the heatedly-discussed garbage classification? Diverse fresh cases and great insights will be available to discuss this year, bringingyou to the exploration towards the future.According to the China Agri-food Startup Investing Report 2018, the total of financing in 2018 reached 5.8 billion US dollars, increasing 222%. Despite the “winter of capital”, investment in the food industry maintained high growth. This year we will discuss: what are the promising opportunities in the investors’ eyes in the context of consumption upgrading and stratification? How should capital properly empower startups? How can startups tapthe existing market potential to grab the market share ahead of food giants? What type of agrif-food innovations driven by technology arise recently? In addition, a closed-door roadshow will be held in FBIF2020, and the shortlisted entrepreneurs will have the chance to have aone-to-one with experienced investors.
Swipe to view the FBIF2019 scene
Series of Awards in FBIF2020During FBIF 2020, the ceremonies of the series of awards will also be held.Marking Awards (MA) is a global award for F&B packaging design, aiming to discover and praise brilliant F&B package designs, and encourage communication between local and global design power.MA 2020 will receive design works of four categories: the label design, structure design, product design, and brand full case design.Click tocheckGlobal F&B Packaging Design – Marking Awards 2020 Starts!Among 500 entries from 7 countries in MA 2019, there were designs fromPepsiCo., Nestle, Budweiser, Starbucks, Pearlfisher, JKR, Backbone Branding, Brandimage and etc. The numer of entries grew at a rate of 56% while the winning rate is only about 6%.Swipe to review the highlights of Marking Awards 2019
Hello Foods Prize (HF) is a global new product tasting and evaluation competition. This year, it will expand from Asia Pacific to North America and Europe. It is dedicated to collecting innovative products in the world, and promoting and honoring those delicious, healthy, sustainable, or with societal values. As the strategic knowledge partner of HF, Mintel will provide us with the information of new F&B products.
Swipe to review the highlights of Hello Foods Prize 2019
We will also remark the Top Ten Innovative Food Companiesthis year. With the joint efforts of the globally renowned consulting company A.T.Kearny, and under the new evaluation modelwith new rating criteria, we will discover and rank the most representative enterprises as bellwether in the ChineseF&B industry, taking into account ofthe overall performance of the company, and the innovation in products, marketing, packaging and management.Swipe to review the highlights of Top 10Innovative FoodCompanies ceremony
In addition, new awards are being planned. With FBIF series of awards, we intend to find the benchmark, shape the model, and promote the development in all aspects of the food industry!
FBIF2020·Food Show will follow the idea of creating an immersive and interactive exhibition, to present the business exhibitors in a more interactive way and help exhibitors communicate with visitors better.
Layout ofFBIF2020·Food Show
FBIF2020·Food Show is expected to accommodate 200 exhibitors. In FBIF2019·Food Show, many companies hasgiven brilliant showcasing, including Tetra Pak, Bekannter Robotics, Alpha MOS, Sidel, TotoLe, Unibioche Food, Friesland Campina, APTARGROUP, Holland Colours Asia, Wacker Chemicals, Trax, ORG Technology, Valio, Hangzhou Hotidea and etc. Meanwhile, FBIF2019·Food Show attracted more than 4300 visitors from PepsiCo, Nestle, General Mill, Yinlu, Budweiser, Ausnutria and so on.Swipe to view the FBIF2019·Food Show
More exciting theme activities are to be expected in FBIF 2020·Food Show. Except for the MA Global F&B Gallery, Foodtalks, and Hello Foods Market, we are also preparing the new exhibition zone for Explore 2020 and Recreate Packaging. During the FBIF2019·Food Show, the 10+ theme activities gained great popularity, including the Aroma Lab organized by the FBIF team, Firmenich and BETC, the MA Global F&B Gallery presenting global top 50 F&B packaging, the brain-storming Foodtalks, and the Hello Foods Market that displayed global innovative foods.Swipe to review the theme activities at Food Show
FBIF Previous Speakers and JuriesNote: The following indicatesthe positions of the speakers and juries during the forum (not the latestones).FBIF Previous Speakers (Partial)
FBIF Previous Juries(Partial)
FBIF Previous Participating CompaniesSlide to view the the participating companies of FBIF2019 (partial)
Slide to view the FBIF2019 Sponsors
FBIF Previous Media PartnersSlide to view the FBIF2019 Media Partners
Previous coverage of FBIFPlease reply with “FBIF” at the backstage to check the previous FBIF information.
Registration and Contacts
Warm reminder: register FBIF2020 bef. Sep 30th (First 300 Only), you willenjoy 20% discount.
Speech Opportunities & Strategic CooperationM: + 86 182 1704 9505 (WeChat)E: isabella.hsu@simbaevents.cnDomestic Companies Registration & SponsorshipM:+ 86 181 1642 8600 (WeChat)E:bill.wang@simbaevents.cnOverseas Companies Registration & SponsorshipM:+ 86 191 4560 6530 (WeChat)E: ada.chen@simbaevents.cn
Media Cooperation
M:+ 86 191 2153 3650 (WeChat)E: alice.du@simbaevents.cn
