Innova Market Insights Unveils 10 Trends for 2019

▲Follow us and “Sticky On Top”

Targeting increasingly adventurous consumers, set on new discoveries and experiences, will be key to developments in the food and beverage industry in 2019. The connected world has led consumers of all ages to become more knowledgeable of other cultures, contributing to 35 percent growth of “discovery” claims, when comparing 2017 and 2016 new product launch numbers.

“Discovery: The Adventurous Consumer” leads the list of Innova Market Insights’ Top Ten Trends for 2019. The company continuously analyzes global developments in food and beverage launch activity and consumer research to highlight the trends most likely to impact the industry over the coming year and beyond.

Innova Market Insights’ top five trends for 2019 are:

Discovery:the Adventurous Consumer

The food and beverage industry is increasingly focusing on satisfying the adventurous consumer. Consumers are moving out of their comfort zones to explore bolder flavors and multisensory food experiences. There is a focus on heightened sensory delivery, often combined with an element of the unexpected.

Source: Nestle KitKat

The Plant Kingdom

The plant-based market shows no signs of slowing down. Companies and brands are greening up their portfolios to attract mainstream consumers who want to add more plant-based options into their diets. For many, going plant-based is about achieving a healthy and sustainable balance between meat and vegetables, rather than adopting an all-or-nothing way of eating.

Source：Innova Market Insights

Alternatives to All

As more consumers pay attention to health & sustainability, replacement foods and ingredients are on the rise. Health remains the number one reason to buy food alternatives, with one in two US consumers reporting that health is a reason for buying alternatives to bread, meat or dairy. The search for alternative proteins has resulted in a rising use of black beans, lentils, peas, rice, nuts & seeds, chickpea, and even insects, as protein ingredients for foods.

Green Appeal

The industry is increasingly committing to answering customer expectations around sustainability. This is driving corporate goals, as manufacturers commit to sustainable product and packaging development with a range of initiatives. This includes waste reduction through upcycled ingredients and post-consumer recycling, as well as improved biodegradability and new technology, such as compostable capsules and vegetable inks.

Snacking: the Definitive Occasion

For most consumers, snacking is a part of daily life and always has been. What is changing, however, is the way people think about snacking and what is considered a snack. Snacking is no longer the optional extra, but the definitive occasion. It is a central focus of innovation across all food and beverage categories, with 10 percent average annual growth of global food and beverage launches tracked with a snacking claim over the past 5 years (CAGR 2013-2017).

The other top trends identified by Innova Market Insights are:

Eating for Me

A Fresh Look at Fiber

I Feel Good

Small Player Mindset

Connected to the Plate

About The Innova Database:

The Innova Database (www.innovamarketinsights.com) is the product of choice for the whole product development team. See what food manufacturers are doing around the world in a way you never thought possible. Track trends, competitors, ingredients and flavors. It contains excellent product pictures, search possibilities and analysis.

Get the world of new products on your desk, set e-alerts, examine category activity, find new ideas, be inspired. In today’s fast moving environment this isa resource you cannot afford to be without.

Tips:

*Have brilliant ideas or articles to contribute? Feel free to contact Wilbur Zhu (WeChat ID:aotokuer)

/ Read More/

FBIF2019

Food & Beverage Innovation Forum 2019 / FBIF2019(Click to read more),themed as “Gaining New Momentum from Open Innovation”, will be held at Hangzhou International Expo Center from April 23rd to 25th, 2019. The three-day FBIF2019 consists of Plenary Session A，Plenary Session B (CEO Grand Meeting) and two awards ceremonies for “Marking Awards” and “Hello Foods Prize” on Day One, five sub-forums on Day Two and Day Three including Product Innovation A (Dairy Products and Beverage), Product Innovation B (Snacks, HPP Technology, Bottled Water), Marketing Innovation, InnoPack and Food & Money. At the same time, you cannot miss the highlights of FBIF exhibition area.

From 2014 to 2018, the annual FBIF has been held five times, with the number of participants increasing from 250+ in 2014 to 2000+ in 2018, almost eight times growth. Previously, Nestle, PepsiCo, Coca Cola, Mondelez International, Yili Group, Mengniu Dairy among others participated in FBIF. Industry insiders now praised FBIF as the “Food Davos”.Please reply”FBIF”at the main menuto find more info.

/WeChat Groups /

Long Press this QR Code to follow“FBIF“.Reply number“3” in the main menuto join the largest F&B WeChat Group in the world (more than 40,000+ members). WeChat Group includeCEO,Dairy,Beverages,Chocolate,Snacks,FSMP, Condiments,Marketing,Retail,R&D,Packaging, OEMand etc. Follow us and reply “3” in the menu to get more information.